The cost of a professionally produced TV commercial can run into thousands if not hundreds of thousands of dollars. However, with a low-cost kinetic typography ad, you can have the movement and sound to visually attract and engage the viewer without the huge expense! Although this kind of animation has been around for a number of years, the versatility of this media is only really being utilized now due to the increase of usage in social and viral media marketing portals.
Check out samples that we’ve designed …
There is no denying the effectiveness of video advertising. Unfortunately, many advertisers crowd their adverts with too many messages, usually resulting in a confused reader or viewer. They end up communicating nothing. The best approach when advertising is for the advert to contain one single-minded proposition at a time. This means that if you have three key messages, you need to create three separate parts within the video. Doing so creatively can be a challenge. Traditional marketing companies will have you on the phone with four, six, ten different people. That’s why here at KineticTypography.com, we simplified this process. Instead of working with ten various people, like script writers, sound engineers, graphic designers, and visual animators, we assign you a central project manager who takes care of everything for you. After all, you don’t need any technical background knowledge to get a great KT video designed for yourself, and you don’t need to waste time on time-wasting phone calls, either!
While rea-actor commercials are still prevalent on TV today, the truth is, these commercials can be much more effective at a much smaller price. The problem is that many advertising budgets, especially in today’s economic climate, can’t cover the costs for either production or media placement. That’s where kinetic typography comes into its own scene. With kinetic typography, complex videos can go viral in no time at all.
Squeeze page or landing page, TV commercials or online ads – Kinetic Typography is a clever solution for all of these.
This is a squeeze page sample that we designed. You can see more here. Kinetic typography (KT) provides a wannabe advertiser with a short ‘film’ without the overheads of set, models, props, make up, costume, equipment, crew and then all the post-production. This enables potential advertisers to upload a short film about their services and company which is much more engaging than static advertising methods. Your brand values will be reinforced with a color scheme and a soundtrack that effectively convey your key message. Through the creative output you can ensure strict consistency and continuity through all your adverts without big production crews; should you have the need for an edit to upgrade the ad, this can be undertaken quickly and effectively.
As the internet dominates the way we interact more and more, social media is no longer an ‘add on’ in a marketing mix, but an essential element that enhances the possible “viral” spread of a promotional video. Producing a cool commercial video using kinetic typography is a wise and cost-effective use of a growing medium.
Contact Vas Blagodarskiy, CEO of VIP-IP Solutions, if you’d like a Kinetic Typography advertising piece designed for your business (see our “Order Now” page).
