- 85% of all companies are involved with social commercials, or will be involved by 2012
- 60% of those find it very valuable
- 67% of all companies are currently advertising on social platforms
- Only 8% find social commercials only ‘somewhat valuable’
According to a study by pivotcon.com, 88% of all companies that have conducted social media advertising are satisfied with it. The top 5 platforms probably won’t surprise you: Facebook, Twitter, YouTube, LinkedIn and FourSquare dominate the top-10 list of services used in social commercial plans. According to the study, 45% of all of Facebook’s paid advertising functions are deemed “appropriate.” 39% believe that if used correctly, it enhances the company’s overall brand. 37% agree that social commercials are gaining traction in the community at large. 35% agree that the data acquired by social media’s corporate advertisers allows them to better target their messages.
Here are some of the objectives of social media commercials:
- Shift sentiment
- Generate video views
- Generate leads
- Build a database of prospects
- Gather feedback and research
- Sell products
- Support product introductions
- Drive traffic to a page
- Increase size of community
- Engage existing customers
- Build brand awareness
Now, certainly, some of the above overlap. Certainly, selling a product builds awareness and makes an announcement; without a doubt, engaging existing customers drives traffic to a web page and supports product introductions. Smart marketers know that a well-crafted message can be used to kill 3, 4, 5 or more birds with one stone.
So here’s the million-dollar question, folks: how are you using video ads in your social media arsenal?
Song of the day: Shine On You Crazy Diamond by Pink Floyd