Social Advertising Reaching New Heights

  • 85% of all companies are involved with social commercials, or will be involved by 2012
  • 60% of those find it very valuable
  • 67% of all companies are currently advertising on social platforms
  • Only 8% find social commercials only ‘somewhat valuable’


According to a study by, 88% of all companies that have conducted social media advertising are satisfied with it. The top 5 platforms probably won’t surprise you: Facebook, Twitter, YouTube, LinkedIn and FourSquare dominate the top-10 list of services used in social commercial plans. According to the study, 45% of all of Facebook’s paid advertising functions are deemed “appropriate.” 39% believe that if used correctly, it enhances the company’s overall brand. 37% agree that social commercials are gaining traction in the community at large. 35% agree that the data acquired by social media’s corporate advertisers allows them to better target their messages.

Here are some of the objectives of social media commercials:

  • Shift sentiment
  • Generate video views
  • Generate leads
  • Build a database of prospects
  • Gather feedback and research
  • Sell products
  • Support product introductions
  • Announcements
  • Drive traffic to a page
  • Increase size of community
  • Engage existing customers
  • Build brand awareness

Now, certainly, some of the above overlap. Certainly, selling a product builds awareness and makes an announcement; without a doubt, engaging existing customers drives traffic to a web page and supports product introductions. Smart marketers know that a well-crafted message can be used to kill 3, 4, 5 or more birds with one stone.

So here’s the million-dollar question, folks: how are you using video ads in your social media arsenal?

Song of the day: Shine On You Crazy Diamond by Pink Floyd

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