OBJECTIVE
If you are a business, then our objective is to make your company money. If you are not working for a profit, then our objective is to get your message heard. Let’s not beat around the bush here: if you’re investing money, you should be getting a return. Whether that return is financial or personal, it ought to lead to some sort of growth. This growth is the mentally stimulating element that makes our business work.
Vas Blagodarskiy, President and CEO, is an entrepreneur from Columbia, MD. This is his second company. Using six years of experience in graphic design and web development, Vas launched kinetictypography.com in 2010 during an Internet Marketing study. After applying his marketing skills to artistic videos, word of mouth caught on. You can meet our team here. Here’s what KineticTypography.com has grown into:
Whether you want to animate text only, or incorporate visual elements (like photos, videos, icons, or screenshots), our graphic designers are involved every step of the way. We start with the basics: pen and paper. Then, we digitize it into JPEGs for your review. Having in-house designers and equipment allows us to process orders quickly, at a lower cost, and this gets passed on to you as a discount. Let our experience captivate a vision for the best possible kinetic typography video.
It takes years of experience to test out what works and what doesn’t work. That’s why you should trust only tried-and-tested animators. Let us make your script as visually pleasing as possible. Our movie animators come from all around the world, thus we know how to appeal to a global audience. These are the creative minds who sit down and put all the pieces of the kinetic typography puzzle together. We use Cinema 4D, Adobe Illustrator, After Effects, and (sometimes) Flash.
Hitting quotas is no easy feat, but a well-written copy can help you get there. That’s why KineticTypography.com puts linguistic visionaries by your side. We’ll analyze your audience, help you find differentiating factors, and say them eloquently. Whether you’re selling a good, a service or an idea, we can help you shape your inspiration in clever ways. Even if you already have a script written, we can take a look at it and offer our opinion on what can be changed to make it even better.
Sometimes you have no idea if your startup even needs a video. We’ll go out there and find out. This isn’t a sales pitch – this is market research. How big is the market in your home state? Does the way you resolve customer complaints keep repeat clients away from you? We can point out pieces in your supply chain, from production to delivery, and show you how you can improve customer relations, find better-quality or lower-price suppliers, and everything in between.
Some videos will have a voice over and a background music; others might have neither. That’s not to say that one is more effective than the other, because without context, it’s impossible to tell. After speaking with our marketing consultants, we’ll make a recommendation on what approach you ought to take with this video. You remain in control, because it’s ultimately your decision, but even our music producers are here to help you guide the process.
Here is where our sub-contractors come in: because it doesn’t make sense to keep twenty people on payroll, we hire them on a per-project basis. You get options, and we manage all the work. So which vocal choice will you take: the old Australian man, or a clean young American woman? Our marketing team will suggest male or female, southern or northern, young or old. We give you a variety of possibilities, because with creative work such as kinetic typography, there are no boundaries.
