When undertaking a printing project, the booklet design is very important and kinetic typography could be a major component in booklet design. There are numerous details to consider when coming up with a booklet for a business or organization. It needs to display the message clearly and professionally to whoever reads it. Often, more than not, its effectiveness is determined by its design. Typography is an art of designing and arranging the fonts, also referred to as “glyphs.” Choosing a booklet design which is more attractive to the audience that you’re targeting requires more than just selecting several fonts in different sizes. Below are a few tips for choosing the right typography for booklet printing.

Measure
This is the kinetic typography term referring to the length that relates to the booklet line. If these booklet lines are too long or too short, you will find the text to be confusing for the readers to comprehend. A single text column layout of not less than 65 characters normally is appropriate. Anything shorter than this should be used for smaller text, like picture captions.

Leading
This is another element to take into consideration when printing kinetic typography booklets. “Leading” refers to the space separating the lines and text of the copy. This kinetic typography element determines how easy and convenient it will be to read the booklet. The length and size of the text will determine the leading space. Thus, a longer length will mean smaller font and more leading will be required.

Vertical Rhythm and Rag
The vertical rhythm should be consistent all through the booklet. This makes it easier to read the kinetic booklet. If the booklet includes more text, the more vertical rhythm will become important. A baseline can help to maintain consistency in the vertical rhythm. Rag comes in when aligning kinetic text, either to the right or left, rather than justifying it. You can use rag to avoid strange shapes or holes in the text layout. Once you notice these strange gaps, try to reword the copy and make adjustments to the line breaks and word spacing to give the booklet a tidy look after printing.

Now that you’re better educated about what to look for when judging your requested design, contact us to get a free quote today. Kinetic typography plays an important role in booklet printing; this is why it should be given special attention. Email us at info@kinetictypography.com with your specifications, and get ready to be dazzled!