Mass Communication – textbook term for what you might think of as “spam” – doesn’t stop becoming more and more relevant. With the advent of Kinetic Typography, people are able to take a message, and craft it into a dynamic video. So what does one have to do with the other?

Let’s look at YouTube. It’s a known fact that people visit YouTube and Facebook more frequently than Google. If you didn’t know that, then are you surprised? Don’t be: social media is the new mass communications craze. And if you can only name 10 social media networks off the top of your head, then you haven’t even tapped 1% of it all. Never has society been able to contact their peers – both like them, and UNlike them – to have a discussion. Granted, not all YouTube comments are quite “civil” but hey – at least it’s a platform where you can tell others what you think of the content.

So, you visit YouTube more than Google. What does that mean? That means you’re more inclined to look at stuff that’s video, versus text. At least that’s what it tells me. Yet Google is still in huge demand – on that, I think everyone will agree. Here’s where the Kinetic Typography movement comes in: with the help of technology (AfterEffects, Cinema 4D, etc), we’re able to combine text with video, phrases with entertainment, sentences with fun. So the question becomes: how do you evoke Hollywood level emotion on a garage-band budget?


Pretty cool, isn’t it?

Learn more at

One Response to “Kinetic Typography and Mass Communications”

  1. Kyle Bernlohr September 11, 2011 at 9:08 pm #

    Very Interesting take on how Kinetic Typography has made a serious impact on how much information can be consumed quickly by the reader, in this case a viewer(s) in such quick and little time needed. Although I do understand what Kinetic Typography is, It might be helpful for a lot of readers to read an even more basic interpretation or definition of what it is. I can see some people intrigued by this blog post and want to learn more, thats why I thought it was a really good idea that you left a link at the bottom that is really helpful if someone wants to learn more. The Content and idea of this post are great, maybe add some color or something to it to draw some more attention. Very interesting though to think about it.

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