Mass Communication – textbook term for what you might think of as “spam” – doesn’t stop becoming more and more relevant. With the advent of Kinetic Typography, people are able to take a message, and craft it into a dynamic video. So what does one have to do with the other?
Let’s look at YouTube. It’s a known fact that people visit YouTube and Facebook more frequently than Google. If you didn’t know that, then are you surprised? Don’t be: social media is the new mass communications craze. And if you can only name 10 social media networks off the top of your head, then you haven’t even tapped 1% of it all. Never has society been able to contact their peers – both like them, and UNlike them – to have a discussion. Granted, not all YouTube comments are quite “civil” but hey – at least it’s a platform where you can tell others what you think of the content.
So, you visit YouTube more than Google. What does that mean? That means you’re more inclined to look at stuff that’s video, versus text. At least that’s what it tells me. Yet Google is still in huge demand – on that, I think everyone will agree. Here’s where the Kinetic Typography movement comes in: with the help of technology (AfterEffects, Cinema 4D, etc), we’re able to combine text with video, phrases with entertainment, sentences with fun. So the question becomes: how do you evoke Hollywood level emotion on a garage-band budget?
Pretty cool, isn’t it?
Learn more at http://kinetictypography.com