It has been demonstrated that kinetic typography is typically more emotive than static text, and evokes similar responses frequently associated with the benefit of film. What’s missing? The related costs. When creating an advertisement to effectively reach the target market, there should be a rational and emotional pull to prompt the consumer to take action. The movement in kinetic typography is considered to be more engaging than stationary text, and with emphasis placed on key words (coupled with the utilization of attention-grabbing graphics) consumers are more receptive to the messages.
We all know the adage that only 50% of a marketing budget is effective, but no one knows what the other 50% that works is. Kinetic Typography could change this forever. How long this statement will remain true is unknown as more measurable forms of advertising frequent the media scene, with social and viral media being the latest to upset the traditional media format. However, advertisers can now effectively measure the number of hits, the number of click-throughs, and even time spent on a site at a fraction of the cost. Moreover, companies can actively measure if their advert has been forwarded to a person’s friends’ list.
The opportunity of creating an advertisement to further your brand reach is unlimited through online users forwarding your kinetic typography ad. If it is perceived to be cool, people will naturally want to tell their friends. Cool advertising doesn’t have to cost a small fortune with strong copy and emotion implementation. That’s where kinetic typography adds more to your advertising efforts. Using visually stimulating colors and fonts reflecting your brand values, with thought-provoking headlines and cleverly scripted copy, you will engage your targeted consumer. If you’ve profiled your target market correctly and understand their motivation and purchase behavior, there is no reason why your advert would not be deemed as cool (and thus forwarded onto their peer group). And if you haven’t profiled your market correctly yet, KineticTypography.com can help you do so.
In spite of everything creating interest, persuading the consumers is what you want. Using all these elements should result in a rational and emotional kinetic typography advert, and lead to an increase in sales, as well as further recollection and recognition of your brand. Moreover, using the social and viral networks as an advertising medium means that people actively choose to watch your advert. Therefore, using kinetic typography increases your chances that consumers will follow up on your call to action.
