Kinetic typography is revolutionizing the way marketers are using text forms in animations to stretch the creative ability to the maximum. Also known as moving texts or motion text, kinetic typography has two basic ways of providing information or communicating with viewers. This can be done either through fixed /steady form, or the fluid form typography. These 2 forms communicate and evoke a viewer’s emotion more than the real videos, especially when created by a real professional team.

Fixed form or steady form kinetic typography maintains the same shape throughout the animation. The method of textual appearance on the screen may vary depending on the program used for its development. Fluid typography is a creative ability used to refer to letters and phrases that stretch, warp, disassemble, and reassemble. Fluid typography never assumes any permanent shape, hence the name. Both forms can be created with Adobe After Effects, Adobe Illustrator, Maxor, and many other applications. As a means of communication, it can draw out empathic reactions from views, from a very wide audience and cut across all ages, races and gender. Its aim is to convince people particularly by building on their emotions. It can communicate a clear message without actually saying much. It could even provides educational content! For this reason, in motion pictures especially, kinetic animation is used to express feeling even more than action.

For instance, in the movie Fight Club, the manner in which the text appeared on the screen left no one in doubt as to what the movie was all about. It has a unique ability to show emotions and also show characters in their true form. For instance, a villain is shown in an animated form performing a villainous act; an angelic character or a saint can be shown with a halo over the head to demonstrate to the viewers what the character does.

However, despite the communicating ability of kinetic typography, its use is yet to gain more wide-spread acceptance, as it is only mainly used in TV. Business owners frequently think that it’s too expensive, but this is not the case, because you don’t need to hire actors or much staff at all! A minute of KT animation can take several hours to create, but a minute of professional movie video could take days. If you want to produce a great work, the efforts are justified by the final output. Contact us at info@kinetictypography.com today and we’ll tell you what we can do for you!